UK Sales & Marketing Appointment boosts growth plans for Hydro Wastewater

Posted: Tuesday 14th August 2012

Hydro International, the leading international supplier of sustainable products for the control and treatment of Stormwater and Wastewater, has appointed Keith Hayward as National Sales and Marketing Manager for its UK Wastewater Division.

Hayward, a sales and marketing professional with more than 25 years’ experience in senior managerial roles, takes up the newly-created post with a brief to grow the UK Wastewater’s business in municipal and industrial markets.

Following UK Wastewater’s recent sales successes, including record £24million orders from Thames Water for Zickert Sludge Handling equipment, the company is in a strong position for further growth, says Hayward:

“Hydro’s UK Wastewater business is well-placed to build on its successes in municipal wastewater treatment and to develop its offering in key industrial sectors. Our strategy will also look increasingly for synergies between Hydro’s successful wastewater businesses internationally,” he said.

“In particular, we will be looking to facilitate the technology transfer of advanced wastewater treatment solutions developed by Hydro in the US, which we believe present exciting new opportunities for UK sewage treatment operators.”

Keith Hayward was formerly Group Sales and Marketing Director for Ingersoll Rand, as well as holding sales managerial posts with Kingspan and Armstrong World Industries. His most recent career has been with a Midlands-based management consultancy firm, for whom he has completed specialist consultancy assignments with international water and construction companies including VKR Group, St Gobain and Cardo Group.

Keith holds a first-class MBA and a first-class degree in commercial law.

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