New team and approach to tackle growing market for larger drives

Posted: Tuesday 15th April 2014

ABB in the UK has launched a Drives Solutions Team aimed at reinforcing the company’s credentials in the engineered and medium voltage drives businesses.

The team is able to provide engineered packages comprising ABB machines, transformers, variable-speed drives and life cycle services.

For customers, the team provides a single point of contact, reduced overall project costs, optimised and integrated products and a single warranty; all of which is backed up with a range of life cycle services.

In line with ABB’s aim to grow by collaborating better between its divisions, the Drives Solutions Team works closely across all product divisions from transformers and switchgear through to large machines and generators. The idea is that one team can act as the engineering interface between ABB and its customer to ensure a seamless supply and install of any motor-driven electrical system.

“Very few, if any companies, in the market are able to offer such a wide portfolio of engineered products as a single package,” explains David Bates former director of Dynamotive, which ABB acquired in June 2013 and the newly appointed team leader. “Our forte is engineering complete drive systems for major industries such as oil & gas, metals and pulp & paper. This requires a high technical level of expertise and excellent application know-how, both of which ABB has in abundance. For our customers this provides an extremely low risk approach.”

In practice this means that ABB optimises the dimensioning of system components, such as transformers, motors, variable-speed drives and cabling of a system, leading to cost effective low risk project implementation. Furthermore, the selected components are optimised to deliver the highest efficiency and performance. In certain applications this yields maximum energy savings and a shorter payback time. It also leads to very low total lifetime costs of the drive system package, thereby increasing user profitability.

According to Bates, the key to successful engineered solutions is good project management. “ABB understands the challenges in project management. To that end we dedicate a project engineer, who is responsible for executing a project within an agreed time, cost and to customer requirements. To meet this goal we have strengthened the team, partly by increasing the number of engineers along with streamlining and simplifying our sales offering.”

The national team, based at ABB’s UK headquarters in Daresbury near Warrington, serves end-user, global original equipment manufacturers (OEMs) and system integrators with decades of experience and expertise as well as providing support to ABB’s own sales force on high power, complex and demanding drive applications. “As skill sets within end-users and OEMs diminish, there is growing demands for suppliers like ABB to provide the high level engineering expertise that an engineered drive system demands,” says Bates.

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