Londoners need to save on utility spending

Posted: Thursday 7th June 2018

Analysis from Save Water Save Money reveals Londoners spend on average almost £1,500 a year on water and energy bills.

Londoners are splashing out over £4.8 billion on water and energy bills every year, according to new analysis from Save Water Save Money (SWSM), the global business which specialises in helping people save on their utilities.

Using over 9,500 entries captured from the aqKWa Savings Engine across London, and examining energy usage data from the Department for Business, Energy & Industrial Strategy alongside property data from the 2011 Census, the study reveals the total average annual spend of water, gas and electric across all London boroughs comes in at almost £1,500. Collectively, Londoners spend almost £1.2 billion a year on water, and a further �£3.6 billion a year on energy.

Every day, Londoners use more than 3.6 billion litres of fresh drinking water - enough to fill 146 Olympic-sized swimming pools, or 46 million baths.

When it comes to water usage, Westminster is the borough with the highest average spend at £484 a year per household, closely followed by Newham with an average of £459 a year. On the other hand, Sutton is the most cost conscious, spending just £266 per household a year on water, with Havering not far behind, spending £282 a year.

The analysis also uncovers the boroughs in the capital which are most careless with their water consumption, and also the most frugal. Revealing the number of showers and baths on average taken in by each household in each borough, Barking & Dagenham tops the shower chart with an average of 10.6 showers per person per week, while Greenwich has the most baths with 3.6 per person per week on average. Kingston, by comparison, has the fewest showers (7.1) and baths (1.8) on average per person per week.

Tim Robertson, CEO of Save Water Save Money, commented: "Londoners are wasting water and energy and it's costing them and the environment. Our mission is to build awareness of water and energy efficiency in the UK, and help consumers make small changes that can have a profound impact on cutting down their bills, as well as benefiting the planet too.

"Londoners can take easy steps to reduce their utility usage, helping their pocket and the environment. The aqKWa Savings Engine puts consumers back in control of their bills, water and energy usage, making for a more sustainable lifestyle. Society is starting to wake up to environmental challenges like never before, and becoming increasingly aware about the potential benefits of switching energy providers."

The free tool compares current usage to price plans offered by all gas and electricity providers, giving customers an unbiased and simple overview of all options available. Once they've selected the best deal for them, it will complete the switch, so they'll never be paying more than they should. In addition, consumers who switch their energy through SWSM will be offered a free water savings kit* (usually £14.95 plus P&P), saving on average 30,000 litres of water and £100 off their bill each year. For consumers who do not want a water saving kit, SWSM will donate £5 to a charity of their choice.

To see how much you could save, visit:

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April 2021

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