Innovative Doncaster manufacturer rebrands

Posted: Thursday 23rd April 2015

Leading UK access and sealing products manufacturer Caswick Ltd have undertaken a rebrand to grow their presence online. The Doncaster based business brought in digital branding agency D4 to create the new identity and responsive website following impressive growth levels across Europe and beyond.

Caswick’s high performance manhole step iron, ladder and sealant products for the drainage and construction industries are used by water companies, private developers and highway agencies. Their reputation of manufacturing excellence is supported by an innovation strategy that embraces new technology and production techniques such as rapid prototyping.

Chris Cawte, Managing Director of Caswick said: “We knew that investing in design and digital could potentially make a huge difference for us in our niche, but competitive marketplace. Representing the growth of the company’s industry presence and better presenting our unparalleled range of products and services means we can build confidence within an ever increasing, digitally confident, new generation of decision makers, and reaffirm Caswick’s position as innovators and problem solvers to our existing client-base.”

With one eye on the future - and another on its provenance and history - the new Caswick digital brand gives the company a dynamic foundation from which to go out and meet the challenges of their evolving market.

“We’re glad we made the move to update our brand and company website because D4 have created solutions for us that will give our business real momentum going forward.”

Paul Herron, digital strategist at D4, added: “Many of our industrial clients haven’t approached a digital agency like us before, but they soon realise that online tools can make a significant difference and help them get ahead, and stay ahead, of the competition.”

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