Every drop counts

Posted: Wednesday 1st April 2015

A major water saving campaign has helped a Northumberland town save more than 650 bathtubs of water every day.

Northumbrian Water’s ‘Every Drop Counts,’ involved hundreds of families and businesses in Wooler and Glendale, all working to save water, energy and money.

The campaign, which took place over three months last summer, was the North East water company’s first whole-town approach to water conservation.

More than 1800 customers in the town were offered a free water efficiency audit to assess their usage and a range of free water saving devices were installed.

Figures so far show that the community approach has saved more than 35,000 litres of water per day, with each household saving over 70 litres every day. Customers on a water meter saved an average of £41 off their annual water and sewerage bill.

In addition, the company has also helped business customers save around 17,000 litres of water, ranging from 100 litres to over 3000 litres per property per day.

Now, as part of National Water Saving Week (22 – 28 March), Northumbrian Water has announced the initiative will come to Berwick upon Tweed in June 2015, where the company hopes it will have the same impact.

Mrs Dorothy Fraser of Cheviot Street, had a water audit at her home in Wooler and received a free water butt, trigger hose gun and tea towel with water efficiency messages. She said: “I think this scheme is a great thing, Northumbrian Water is really helping to keep water efficiency at the forefront of people’s minds.

“During the water audit, a technician adjusted the tap in my bathroom because it was very powerful and using a lot of water. That was something new that I learnt could be done and it’s surprising how many little things can help save water.

“A lot of people don’t realise how much water they’re wasting and I’d recommend they take up Northumbrian Water’s offer of an audit or free devices so that we’re all doing our bit to help save this precious resource.”

Clair Cooper, Demand Planning Project Manager at Northumbrian Water, said: “We’re committed to helping local communities throughout the North East reduce their bills by saving water. National water saving week provides us with a great opportunity to encourage each other to get involved by making simple changes to the way we use water and energy.

“Changing demands on our water supply mean that it is more important than ever to take care with how we use water and as a company we need to be prepared for the future.

“Our pilot water conservation campaign in Wooler was a real success and we’re looking forward to bringing it to Berwick this summer and help to bust those bills and make every drop, and every penny, count.”

The water company will be offering free audits to its bill paying customers, and even spring fed properties with private supplies, to assess their water usage.

Following the audit, Northumbrian Water can offer to install a range of free water efficiency products including aerated shower heads, tap inserts and dual flush devices for toilets.

Free products for the garden will also be provided, including a free water butt, trigger hose gun and water saving gel for compost.

The average person in the region uses around 140 litres of water a day but on a warm sunny day it can be as much as 170 litres. In a household with two adults and two children this is the equivalent of 985 pints of milk per day.

Customers will also receive advice on how small changes to daily habits can make a big difference to the way they use water, such as turning off the tap when brushing your teeth, not overfilling the kettle and repairing dripping taps.

Read the magazine online

April 2021

About the magazine »
Magazine archive »


Information for advertisers »

Pulsar New Banner
Water Aid Harvey Communications British Water Huber Pulsar Button June 13 Cranfield University buttonwood marketing wateractive