Customers lead the strategy as Yorkshire Water reveals plans for the future

Posted: Friday 11th May 2018

Yorkshire Water has launched proposed new long-term strategy which outlines how it will tackle the economic, social and environmental issues the region will face in years to come.

After listening to the views of over 18,000 customers, the firm has produced Not Just Water which seeks to understand the importance of water in everyone's daily lives. It has taken into account the diverse and growing population of the county and the unique water needs of the different lifestyles of its customers.

To tackle the challenges and wants of customers, Yorkshire Water has developed five big goals which will help ensure the company can deliver the outcomes everyone wants whilst remaining affordable for all.

Director of Finance, Regulation and Markets, Liz Barber said: "We're committed to making sure the people of Yorkshire get the best all round service and value for what they spend on their water bill now and into the future.

"Our customers have the right to know how we spend their money, how we perform, and they rightly expect higher standards of us than they would of a public-sector organisation.

"We're going to deliver on our customers' expectations and go further to make sure we meet the challenges of the future whilst getting the basics right having a positive impact on Yorkshire, its environment and its people."

Yorkshire Water's big goals are:

� Ensuring everyone always has a secure supply of drinking water now and in the future. This will be done by looking at innovative ways to manage its network, reducing the amount of water lost to leaks, helping customers use less through conservation programmes, working with businesses to look at grey-water harvesting and addressing its own water usage. All of these initiatives will build resilience and ensure a security of supply to an estimated one million more people in the region by 2045.

Continuing the company's positive impact on the environment. The firm is looking to avoid pollution and sewer flooding which will improve the environment and service. In doing this Yorkshire Water will capture all sewage and convert it to energy and use new green infrastructure, including planting one million trees in the next five years to keep water out of its system. All of this will help it achieve a long-term goal of being carbon positive.

Driving the firm's commitment to transparency and public accountability. After announcing that it aims to release the majority of its operational and service data by 2020, Yorkshire Water has already made its intentions clear. Providing a public service, it is vital that customers are given clarity of performance and what their money is spent on, building trust with customers in the company's ability to serve them now and in the future whatever the conditions.

Ensuring service is built on a deep understanding of customers, promising a tailored affordable service for all, whilst ensuring those who struggle with bills get the help and support they need.

Yorkshire Water wants customers to have their say on its plans for the future and is encouraging then to get in touch and leave their views at It will also be holding a series of events around the region to discuss the strategy and is seeking customer views through social media and further customer research.

Read the magazine online

April 2021

About the magazine »
Magazine archive »


Information for advertisers »

Pulsar New Banner
Water Aid Pulsar Button June 13 Cranfield University Huber British Water buttonwood marketing Harvey Communications wateractive