Clear Ideas Needed to Future Proof Businesses

Posted: Wednesday 29th June 2016

Innovation plays an important role in future proofing your business, but it can be a challenging task harnessing and encouraging innovative thinking amongst your team. The Future Water Association, a membership organisation supporting the water sector, understands this challenge especially within the water sector where innovation is vital to keep this industry competitive and working as efficiently as it can.

Working in collaboration with the University of Sheffield, Future Water is pleased to announce a unique set of training modules designed specifically for companies operating within the water and waste water sectors. The modules, entitled 'Clear Ideas For Innovation', have been designed and developed by Dr Kamal Birdi (Institute of Work Psychology in the Management School, University of Sheffield), a leading expert on organisational innovation.

The first module is a two-day course that will help you achieve a greater understanding of the different aspects of the innovation process, from identifying problem causes, to setting radical versus incremental goals, to generating and selecting creative new ideas, and to overcoming obstacles to putting new ideas into practice. Participants will also develop their practical skills in the domain by identifying problems of relevance to their own organisations and working in teams to produce innovative solutions to them. Subsequent modules will focus on management of innovation projects and understanding how to market innovation within the UK water industry context.

Paul Horton, CEO of Future Water Association, explains the significance of these new training modules, "Our partnership with the University of Sheffield was established in 2015 as part of our organisation's goal to become the UK's representative for innovation within the water sector. Our Innovating for the Future roadmap is the tool we use to explain how instrumental new ideas and new ways of thinking are to protect the future of the UK's water industry. We are excited to launch this new training module and even at this early stage, we have received a lot of interest.

Dr Vanessa Speight of the University of Sheffield added, "These training courses are a great opportunity to bring innovation management techniques from other sectors into the water industry. We are excited to be working with the Future Water Association to support innovation and collaboration across the entire water supply chain."

To find out more about or to book your place on Clear Ideas For Innovation, please email

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