Business Stream appoints new director of sales and marketing as Anglo-Scottish market approaches

Posted: Tuesday 8th July 2014

Business Stream, Scotlandís largest provider of non-household water and waste water services, has appointed former Thames Water head of business change James Cardwell-Moore as its director of sales and marketing, to develop its core Scottish business and prepare for English competition.

James, who joins from outsourcing and professional services company Capita where he was a director, has ten years of senior experience in the utility sector.

He will work with Business Streamís existing Scottish customers to develop new services and retain customers based on the merit of the service provided.

James will also play a key role in driving Business Streamís growth in the expanding English market. Customers in England can already choose suppliers of water and waste water efficiency advice, which are not subject to retail regulation, which will be an important aspect of Jamesí role.

Holding an MBA from Edinburgh University, he also brings significant experience of business development, commercial management and customer transformation programmes.

James said: ďItís an exciting period for the water industry and a great time to be joining Business Stream. The company has ambitious plans for expansion in England, with the added challenge of maintaining its market-leading position in Scotland. Thatís no mean feat, but the business is well-equipped to meet the task, and itís a challenge I relish.

ďInnovation in services and products will be crucial. Iím here to help in the development of that offering and increase the companyís existing profile. Iím looking forward to building on what has already been achieved and working with new and existing customers.Ē

The appointment comes at an important time for Business Stream, with the Water Act passing through Westminster last month. The legislation will pave the way for the opening of the competitive water retail market in England from April 2017.

Mark Powles, chief executive of Business Stream, said: ďJames will play a central role in maintaining our position in Scotland to ensure we continue to find new ways to deliver for our customers. We have always worked very hard to tailor our service to the needs of customers, which fits very well with Jamesí background in innovation and business development. Iím confident heíll be a great addition to the team.

ďJames also brings with him significant experience in important areas which will contribute to our growth in England. He has very quickly got to grips with the business and the standards we set ourselves. He is already offering fresh insight on our business strategy and development, having built up some great experience in the water market previously.Ē

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