Articles & Case Studies

Northumbrian conservation

Posted: Tuesday 22nd November 2011

Straight plc (AIM: STT), the environmental products and services group, is pleased to announce that it has been awarded a contract by Northumbrian Water Limited to supply a range of products and services designed to improve domestic water conservation.

The contract, worth more than £0.6m over two years, will benefit customers of Northumbrian Water and its sister company, Essex & Suffolk Water.

The package includes a number of water-saving devices including flow-reducing tap adaptors, intuitive trigger-action hose guns and environmentally-friendly water butts.

A specially produced water-saving kit will also be made available consisting of a flow-adjusting Tapmagic adaptor, Showermagic shower flow regulator, save-a-flush, five-minute shower timer, universal sink plug and educational material. For added convenience, Straight plc's unique network of independent couriers will be providing a home delivery service on all of the water butts.

Straight has long maintained a commitment to water conservation and with the addition of these new partnerships, the Company now works in collaboration with 17 water companies across the UK enabling them to meet their statutory requirements, promote water conservation and good practice in the process.

Jonathan Straight, Chief Executive of Straight plc, said: We are delighted to be assisting Northumbrian Water Limited in its water conservation efforts, and our high calibre products are ideally suited to the market. We are pleased to work in tandem with water companies to encourage the public to save water, and look forward to continuing this campaign over the coming years.”

Martin Lunn, Northumbrian Water Limited’s supply demand strategy manager, said: “Our partnership with Straight will help to further promote the responsibility we all have to think about how we use tap water and the associated energy used to treat it. We should use what we need but not waste this precious resource. Simple changes in our daily routines and using water saving devices can make a big difference.” .

Read the magazine online

August 2021

About the magazine »
Magazine archive »


Information for advertisers »

Cranfield University Harvey Communications British Water buttonwood marketing Water Aid Huber Pulsar Button June 13 wateractive
Pulsar New Banner